Media Secrets by Jess Todtfeld

Essential Knowledge For The Aspiring Media Professional by John Stephen Zaffuto

Propaganda by Edward Bernays

When The Headline Is You by Jeff Ansel

The Media Training Bible by Brad Phillips

The New Rules Of Marketing And PR by David Meerman Scott

Spin Sucks by Gini Dietrich 

Influence: The Psychology Of Persuasion by Robert Cialdini

The PR Masterclass by Alex Singleton

Strategic Planning For Public Relations by  Ronald D Smith

The Public Relations Writers Handbook by Merry Aronson and Don Spetner

Media Theories And Approaches A Global Perspective by Mark Balnaves

Branding Yourself by Erik Deckers & Kyle Lacy

What To Post by Chelsea Peitz

Social Media Success For Every Brand by Claire Diaz Ortiz 

Contagious : Why Things Catch On by Jonah Berger

You Are Not A Gadget by Jaron Lanier

Trust Me Im Lying by Ryan Holiday

The VIsual Story by Bruce Block

The Media Savvy Leader by David Henderson

The New Media Monopoly by Ben H Bagdikian